Leverage Social Influence
Strike the perfect balance between digital innovation and basic human needs. Humans are social–the need to seek approval, engage, and build relationships is coded into our DNA. This drive to build community opens the door to the power of social influence.
The Power of Marketing Through Social Media Influencers
Put simply, we learn by example. We’re all looking to the tall poppies to see how to behave, what to look like, or what to buy. Brands can leverage this social need, turning it into conversion-driving marketing power using influencer marketing.
Influencer marketing is a tactic that utilizes partnerships with individual content creators to position a brand, product, or service in front of a specific audience segment. It’s like taking a shortcut to build customer relationships by borrowing someone else’s loyal audience.
What Social Influencer Marketing Can Do
Social influencer content–even at the micro level (less than 1k followers) can have a big impact. After seeing influencer content in their feed, users engage with a brand by:
- Searching for More Information
- Visiting the Brand Website
- Making Related Off-line Purchases
- Visiting the Brands Retail Store
- Follow the Brand Online
- Talk to Someone About the Brand
This means that influencer marketing opens the door to many more opportunities. Satisfy interested consumers who are searching for more information by providing high-quality blog content. Captivate website traffic, funneling them through the buyer’s journey. Or, build an audience across social platforms for key engagements.
See How it Works
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Let Patent Crowdfunding Help You Find Your Way to Influencer Marketing Success
Uplevel your content marketing strategy with a boost from the right influencers. Our team can help you find and vet the right influencers at every level to grow your brand.